VINDICO(TM) Group's Partnership with DoubleVerify Makes Online Video Advertising 'Twice as Nice' by Ensuring Ad Accountability
Poster: SySAdmin
Posted on March 15, 2010 at 9:42:01 AM
VINDICO(TM) Group's Partnership with DoubleVerify Makes Online Video Advertising 'Twice as Nice' by Ensuring Ad Accountability
NEW YORK, March 15 -- VINDICO(TM) Group, the innovative ad platform providing top advertisers with state-of-the-art video ad serving, tracking and analytics, today announced its partnership with DoubleVerify, the leader in online advertising verification. This partnership will enable VINDICO(TM) Group to offer their customers the opportunity to choose in-stream video verification using DoubleVerify's technology.
"Advertisers using VINDICO(TM) and opting in to use DoubleVerify can be 100 percent sure that their online videos are running as promised," said Matt Timothy, President of VINDICO(TM) Group. "Online video has a reputation of being the 'Wild West' of advertising, but VINDICO(TM) Group is changing the game. Our service ensures that video content is safe and standardized. We can now assure our agency clients that all of their video ads run 'above the fold' on quality websites - and are executed to the highest standard."
VINDICO(TM) Group is pioneering industry standardization, which is the No. 1 concern of major advertisers. VINDICO(TM) is also the first ad platform to track and measure all online video executions and formats. With DoubleVerify's technology, VINDICO(TM) will now be able to give real-time reports to advertisers using its service, validating VINDICO(TM) Group as the leading online platform in quality video advertising.
"We are excited to work with VINDICO(TM) Group to offer the industry's first in-stream video verification solution. This ground-breaking partnership will provide a simple way for VINDICO(TM) customers to opt into in-stream ad verification for online video campaigns," said Oren Netzer, CEO of DoubleVerify.
"This partnership is making the web safe for our brands and for the industry," explained Julian Zilberbrand, Vice President, Group Director, of Technology and Ad Operations, MediaVest USA. "Major advertisers are not willing to accept uncertain or poor results for their online ad spend. VINDICO(TM) Group and DoubleVerify are leveling the playing field by setting the standard of measurement that will allow the industry to grow exponentially over the next several years."
Designed with the buy-side in mind, VINDICO(TM) Group services leading agencies and holding companies like Starcom MediaVest Group, Universal McCann, Barkley and Moxie among others. VINDICO(TM) Group was instrumental in the recent VivaKi/Starcom Pool research, measuring consumer reaction to more than 30 web-video ad formats. Additionally, VINDICO(TM) Group recently announced that it is officially a separate division of its parent company, BBE. BBE is the digital media authority helping advertisers, content producers and content distributors navigate the constantly shifting terrain in the online video space.
For more information, please contact: Janine Gordon Associates
Jodi Bannerman: jbannerman@jgordonassociates.com; 212.871.3020 x. 107
Lauren Banyar Reich: lreich@jgordonassociates.com; 212.871.3020 x. 115
VINDICO(TM) Group
As the first ad-serving and tracking platform dedicated exclusively to video, VINDICO(TM) Group allows advertisers to buy, serve, track and measure all of their online video ad activity. Since 2006, VINDICO(TM) has been the gold standard in online video platforms, providing standardized reporting and analytics for the online video industry. The power of online video isn't just the audiences it reaches and how it reaches them. Its strength also derives from its ability to track an ad campaign and precisely measure its effectiveness. For more information, please visit http://vindicogroup.com/.
Source: VINDICO(TM) Group
CONTACT: Jodi Bannerman, jbannerman@jgordonassociates.com,
+1-212-871-3020 x. 107, or Lauren Banyar Reich, lreich@jgordonassociates.com,
+1-212-871-3020 x. 115, both of Janine Gordon Associates
Web Site: http://vindicogroup.com/
NEW YORK, March 15 -- VINDICO(TM) Group, the innovative ad platform providing top advertisers with state-of-the-art video ad serving, tracking and analytics, today announced its partnership with DoubleVerify, the leader in online advertising verification. This partnership will enable VINDICO(TM) Group to offer their customers the opportunity to choose in-stream video verification using DoubleVerify's technology.
"Advertisers using VINDICO(TM) and opting in to use DoubleVerify can be 100 percent sure that their online videos are running as promised," said Matt Timothy, President of VINDICO(TM) Group. "Online video has a reputation of being the 'Wild West' of advertising, but VINDICO(TM) Group is changing the game. Our service ensures that video content is safe and standardized. We can now assure our agency clients that all of their video ads run 'above the fold' on quality websites - and are executed to the highest standard."
VINDICO(TM) Group is pioneering industry standardization, which is the No. 1 concern of major advertisers. VINDICO(TM) is also the first ad platform to track and measure all online video executions and formats. With DoubleVerify's technology, VINDICO(TM) will now be able to give real-time reports to advertisers using its service, validating VINDICO(TM) Group as the leading online platform in quality video advertising.
"We are excited to work with VINDICO(TM) Group to offer the industry's first in-stream video verification solution. This ground-breaking partnership will provide a simple way for VINDICO(TM) customers to opt into in-stream ad verification for online video campaigns," said Oren Netzer, CEO of DoubleVerify.
"This partnership is making the web safe for our brands and for the industry," explained Julian Zilberbrand, Vice President, Group Director, of Technology and Ad Operations, MediaVest USA. "Major advertisers are not willing to accept uncertain or poor results for their online ad spend. VINDICO(TM) Group and DoubleVerify are leveling the playing field by setting the standard of measurement that will allow the industry to grow exponentially over the next several years."
Designed with the buy-side in mind, VINDICO(TM) Group services leading agencies and holding companies like Starcom MediaVest Group, Universal McCann, Barkley and Moxie among others. VINDICO(TM) Group was instrumental in the recent VivaKi/Starcom Pool research, measuring consumer reaction to more than 30 web-video ad formats. Additionally, VINDICO(TM) Group recently announced that it is officially a separate division of its parent company, BBE. BBE is the digital media authority helping advertisers, content producers and content distributors navigate the constantly shifting terrain in the online video space.
For more information, please contact: Janine Gordon Associates
Jodi Bannerman: jbannerman@jgordonassociates.com; 212.871.3020 x. 107
Lauren Banyar Reich: lreich@jgordonassociates.com; 212.871.3020 x. 115
VINDICO(TM) Group
As the first ad-serving and tracking platform dedicated exclusively to video, VINDICO(TM) Group allows advertisers to buy, serve, track and measure all of their online video ad activity. Since 2006, VINDICO(TM) has been the gold standard in online video platforms, providing standardized reporting and analytics for the online video industry. The power of online video isn't just the audiences it reaches and how it reaches them. Its strength also derives from its ability to track an ad campaign and precisely measure its effectiveness. For more information, please visit http://vindicogroup.com/.
Source: VINDICO(TM) Group
CONTACT: Jodi Bannerman, jbannerman@jgordonassociates.com,
+1-212-871-3020 x. 107, or Lauren Banyar Reich, lreich@jgordonassociates.com,
+1-212-871-3020 x. 115, both of Janine Gordon Associates
Web Site: http://vindicogroup.com/