Maximum TV and Dreamhouse Entertainment Partner to Offer Full-Length Telenovelas and Other Types of TV Programming to US Hispanic Market Via the Internet
Poster: SySAdmin
Posted on March 18, 2010 at 8:14:01 AM
Maximum TV and Dreamhouse Entertainment Partner to Offer Full-Length Telenovelas and Other Types of TV Programming to US Hispanic Market Via the Internet
HOUSTON, March 18 -- Maximum TV, in partnership with Dreamhouse Entertainment, will be the first to deliver full length, full screen telenovelas via the internet to US-based Hispanics.
Top performing novelas and other genres of TV programming (movies, series, etc.) from across Latin America are presented via Maximum TV's online television service at http://www.maximum.tv All 100-plus episodes for various novelas will come online, and all episodes can be enjoyed in stunning video quality, in a full-screen experience. This brings top novelas and other genres of TV programming to US Hispanic consumers via the internet in an unprecedented way.
"Telenovelas are a crucial ingredient in the TV experience of US Hispanics; as this segment of the population moves more and more online, they can now also enjoy their favorite telenovelas on their broadband-connected computers, notebooks and netbooks," said Erik Vanderlaan, Chief Technology Officer of Maximum TV.
"We chose to partner with Maximum TV, as their technology solution and video quality present the best solution in the market today. Their service is a great way to target telenovelas and other types of TV programming, like movies and series, now also via the internet to US-based Hispanics. This will be another, complimentary way, of watching Spanish-language television for this increasingly important segment of the US population," said Alex Fiore, CEO of Dreamhouse Entertainment.
Next to a great selection of telenovelas, Maximum TV offers television programming in categories like news, sports, music, humor, documentaries, movies, etc. all targeted to the US Hispanic consumer market.
The US Hispanic population is known for its appetite for watching television. This segment of the population is increasingly becoming connected via broadband as well, and over-indexes in terms of online entertainment use. With more than 20 million internet-connected Hispanics, Maximum TV is offering advertisers a unique opportunity to convey its brand message towards its target audience.
About Maximum TV Inc. - http://www.maximum.tv
Maximum TV is a broadband television service bringing quality and premium programming from Latin America and around the world, to the tens of millions of US Hispanic households eager to enjoy TV programs, clips and movies relating to their Hispanic heritage. Maximum TV offers advertisers a unique opportunity to tailor a brand presence with one of the content categories or across the full service. Programming is available at the service destination site or via syndication through a sophisticated widget approach with partners. Maximum TV employs Microsoft Silverlight and Smooth Streaming technologies to deliver great video quality and experience across the United States.
About Dreamhouse Entertainment - http://dreamhousentertainmentus.com/
Dreamhouse Entertainment's strategy is to become one of the first vertically integrated Spanish language content platforms providing quality Spanish language channels to users via all types of traditional and IP-based platforms, including: PC, Media Center PC, IPTV, wireless, mobile, satellite, and cable television.
For press information - contact:
publicrelations@maximum.tv
For advertising information - contact:
advertising@maximum.tv
Source: Maximum TV Inc.
CONTACT: Jan-Luc Blakborn, +1-360-433-7881
Web Site: http://www.maximum.tv/
HOUSTON, March 18 -- Maximum TV, in partnership with Dreamhouse Entertainment, will be the first to deliver full length, full screen telenovelas via the internet to US-based Hispanics.
Top performing novelas and other genres of TV programming (movies, series, etc.) from across Latin America are presented via Maximum TV's online television service at http://www.maximum.tv All 100-plus episodes for various novelas will come online, and all episodes can be enjoyed in stunning video quality, in a full-screen experience. This brings top novelas and other genres of TV programming to US Hispanic consumers via the internet in an unprecedented way.
"Telenovelas are a crucial ingredient in the TV experience of US Hispanics; as this segment of the population moves more and more online, they can now also enjoy their favorite telenovelas on their broadband-connected computers, notebooks and netbooks," said Erik Vanderlaan, Chief Technology Officer of Maximum TV.
"We chose to partner with Maximum TV, as their technology solution and video quality present the best solution in the market today. Their service is a great way to target telenovelas and other types of TV programming, like movies and series, now also via the internet to US-based Hispanics. This will be another, complimentary way, of watching Spanish-language television for this increasingly important segment of the US population," said Alex Fiore, CEO of Dreamhouse Entertainment.
Next to a great selection of telenovelas, Maximum TV offers television programming in categories like news, sports, music, humor, documentaries, movies, etc. all targeted to the US Hispanic consumer market.
The US Hispanic population is known for its appetite for watching television. This segment of the population is increasingly becoming connected via broadband as well, and over-indexes in terms of online entertainment use. With more than 20 million internet-connected Hispanics, Maximum TV is offering advertisers a unique opportunity to convey its brand message towards its target audience.
About Maximum TV Inc. - http://www.maximum.tv
Maximum TV is a broadband television service bringing quality and premium programming from Latin America and around the world, to the tens of millions of US Hispanic households eager to enjoy TV programs, clips and movies relating to their Hispanic heritage. Maximum TV offers advertisers a unique opportunity to tailor a brand presence with one of the content categories or across the full service. Programming is available at the service destination site or via syndication through a sophisticated widget approach with partners. Maximum TV employs Microsoft Silverlight and Smooth Streaming technologies to deliver great video quality and experience across the United States.
About Dreamhouse Entertainment - http://dreamhousentertainmentus.com/
Dreamhouse Entertainment's strategy is to become one of the first vertically integrated Spanish language content platforms providing quality Spanish language channels to users via all types of traditional and IP-based platforms, including: PC, Media Center PC, IPTV, wireless, mobile, satellite, and cable television.
For press information - contact:
publicrelations@maximum.tv
For advertising information - contact:
advertising@maximum.tv
Source: Maximum TV Inc.
CONTACT: Jan-Luc Blakborn, +1-360-433-7881
Web Site: http://www.maximum.tv/